Around 2011, the urban-rural subscribers’ ratio was quite high around (almost 2:1). Since then, the share of rural subscribers has been constantly increasing. However, the trend in rising rural subscriber share was broken in 2017, but it was only a one-year anomaly. This sudden increase in urban subscribers can be attributed to the boom of Jio in late 2016-17. The rural penetration of Jio took slightly more time, but nonetheless, rural subscriber share has been on an increase ever since. The divide that existed between rural and urban India is narrowing down when it comes to internet and telecom subscription.
On the other hand, the total telecom subscribers in India has been following quite a roller-coaster trajectory from 2011-19. It was on an upward slope from 2011-12, fell back in 2013. It has been increasing from 2013 to 2017 and in recent years has come to a stable path.